Westcon Hires Channel Leader to Drive Partner Development and Prosperity

New Channel Development & Alliances Director role to enable partners to solution sell more and increase customer value

Crawley, 11.5.2018 – Value-added distributor Westcon has hired experienced channel leader, Michael Cox, to the role of Channel Development and Alliances Director.  Cox heads the Westcon UK and Ireland team responsible for the business development of Westcon’s strategic and complementary technology vendors.  His near thirty years’ channel experience, proven leadership, ability to develop innovative strategies and foster strong relationships will be central to ensure partners and vendors prosper. 


"Cox commented: “I’m thrilled to be at Westcon and teaming up with Antony at such a dynamic time for the channel.  Westcon has a first-class reputation. Its category-leading vendors, suite of support services and global-reach are second-to-none and means any partner can scale to tackle any opportunity, of any size, anywhere in the world. By understanding what partners are looking to achieve, we can make a real positive difference to their customer value by helping them deliver greater, service-backed, solution-led sales.  Together with our vendors, we aim to make that as easy and profitable as possible so that, as a partnership, we all mutually benefit.


Antony Byford, Westcon UK&I MD, added: “Mike totally gets the channel and how to ensure the goals of our vendors are met through the right mix of partners. Customers now expect much more; they expect their UC provider, for example, to deliver security, to provide service, support and customised purchase options. For partners, having this capability and agility is  essential for their future prosperity, and Mike’s role is pivotal in ensuring they have the right blend of technologies, initiatives and support from our vendors to enable this.


Cox has held a variety of channel development and vendor relationship roles in a career spanning nearly thirty years.  He has developed innovative services and programmes enabling partners to build platforms for future growth and is a highly respected leader of teams that out-paced the market during his time at Arrow, Computacenter and Avnet.

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About Westcon-Comstor

Westcon-Comstor is a value-added technology distributor of category-leading solutions in Security, Collaboration, Networking and Data Center. The company is transforming the technology supply chain through its global capabilities in Cloud, Global Deployment and Services. Westcon-Comstor has teams in 50 countries, combining expert technical and market knowledge with industry-leading partner enablement programs. Collaborating with its partners in a unique engagement model, Westcon-Comstor strives to provide an exceptional partner experience in delivering results together. The company goes to market under the Westcon and Comstor brands.


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Rob Watts
Westcon, UKI Marketing Manager