Westcon Switches Partners onto the Avaya Mid-market with New activ8 programme

Crawley, UK, 15th October 2013 Today Westcon announced its new mid-market partner enablement programme activ8 which compliments and supports Avaya’s recently announced ‘iConnect’ programme. The two companies ran a joint launch event at the London Film Museum where they presented the mid-market proposition and programmes to channel partners.

"The mid-market is an untapped potential and together with Avaya we are targeting it aggressively and both companies have invested considerably to do so. Avaya’s new IP Office Release 9 has increased scalability to up to 2,000 users and sits perfectly in this space offering increased deployment options such as virtualisation, and a whole host of new features and functionalities for the mid-market. There is a huge opportunity here for existing partners and net new partners and we are encouraging them to sell the entire stack of voice, video and networking to increase revenue,” states Ioan MacRae, General Manager, Westcon UK & Ireland.

Westcon is Avaya’s number 1 distributor in EMEA and the activ8 programme is exclusively available to all iConnect partners and offers:

  • Comprehensive Partner Enablement Support
  • New Mid-Market focused marketing communications
  • Microsite, newsletters, blogs
  • Solution Sales Training
  • Support from Westcon midmarket sales and pre-sales teams
  • Support for Partner events
  • Partner Incentives
  • Westcon Academy and UC LEAP centre

Westcon keeps processes and business simple for partners and the activ8 programme enables partners to access everything they require to target the mid-market.

“The activ8 programme bundles targeted sales, technical training and support, logistics and marketing support together.  It is about enabling our partners and accelerating their time to market to increase revenues and encouraging them to sell the Avaya IP Office stack, whether it is an a pure Avaya solution or includes products from our complimentary vendors such as Jabra and Platronics– Westcon can assist partners in selecting and delivering the best solution for their customer,” concludes MacRae.


About Westcon Group
Westcon Group, Inc. is a value added distributor of category-leading unified communications, network infrastructure, data centre, and security solutions with a global network of specialty resellers. Westcon’s teams create unique programs and provide exceptional support to accelerate the business of its global partners. Strong relationships at every level of the Westcon Group organization enable partners to receive support tailored to their needs. From global logistics and flexible customized financing solutions to pre-sales, technical and engineering assistance, the company works with partners to respond with agility and speed to changing market conditions so they can achieve the fastest time to revenue. Westcon Group’s portfolio of market-leading vendors includes: Cisco, Avaya, Brocade, Polycom, Check Point, and Blue Coat. For more information, please visit


Nina Dally
Arrow PR Ltd
+44 1844 202766
+44 7808 207140

Runa Macleod
European Channel Marketing Director
Westcon Convergence
+44 1293 806053



Rob Watts

Marketing Manager, Westcon UK&I